Software development is a process that significantly affects the development and operation of a business. For this reason, it is worth to plan it well and go through the full path of preparation and analysis of data needed for the project. How to prepare well to start work on software development for your business? Escola specialists will help you with that.


When is consulting needed?

Actually, already at the stage of conception of a solution, it is worth to take professional actions related to analytics. Thanks to this you will very quickly work out the concept of the final version of the project and the way to meet specific business needs.


One of the main reasons for failure in IT projects, is the lack of clearly defined expectations. Consulting allows you to find the answer to what goal will the company achieve with the application. Thanks to this you will be sure that your idea will be successful in the planned area.


How does consulting work?

A number of actions that can be carried out before the project implementation, allows for its smooth execution and reduction of the risk of failure. What are these activities?


The main element of preparation for starting the project work is to collect data and conduct their analysis. At the very beginning, it is worth asking yourself some important questions about the idea:

  • Do you know how much your application will cost?
  • What exactly will it do?
  • How will it fulfill its functions?
  • Will it be the answer to the users' needs?
  • How will you tell customers or investors about it?
  • How will you promote it?


As you can see, there are many elements that come down to an efficiently prepared programming concept. Additionally, each of them needs to be precisely described, so as to avoid mistakes in the implementation phase. That's why consulting conducted from the very beginning of idea's creation frees you from the risk of wasting time and resources.


Where to find information essential for consulting?

There are many sources of information useful while developing a new concept. In the business context, however, the most important will be specific areas that will allow to refine the idea and plan its implementation.


Company research

Basic data about your business and its environment is the knowledge that defines the context for developing an idea. Often marketing, financial or sales factors can directly influence the final shape of the program.


Customer research

Regardless of whether the users of your software will be your customers or your employees, all the solutions created are created with a view to optimizing your business. That is why knowledge about your customers is the key to realization of a project which will have a real impact on the development of your company.


Competitors analysis

Competition is an irreplaceable source of information. Comparison of action patterns, results or activities in the field of similar software will allow you to avoid some mistakes or effectively respond to the solutions proposed by them.



Finding a good point of reference and the possibility to compare an idea with a real working solution is an invaluable value for every analysis. This allows you to easily get context and relate to the actual market situation.


Customer segmentation

Ranking your audience by company size, market behavior, social media activity, or purchase volume allows you to get a quick overview of the situation. This gives you a clear vision about your future software users.


Shopping persona research

Buyer persona, created on the basis of the collected information, defines the image of the customer. In addition to identifying potential users, the size of their purchases and problems to be solved, the decision path, speed of purchase and content consumption are determined.


What is the result of consulting?

The path starting with an idea and ending with software implementation is the easier to follow the more refined the idea is. A clear vision of the final solution, allows you to carefully plan the entire process of its creation. Thanks to this you will avoid failures and the whole project will end with a successful implementation.


The knowledge gained through consulting is, above all, an irreplaceable contribution to effective action at subsequent stages of the project implementation process.